Nobu Hotel Sofia is Sofia's first ultra-luxury branded hotel, set within the fully restored Bankers Building (1912) in the heart of the city. The 70-room property will feature a signature Nobu restaurant, bar, and clubhouse, bringing world-class hospitality to Bulgaria's capital for the first time. Nobu is one of the world's most recognized luxury lifestyle brands, synonymous with exceptional cuisine, design-forward hospitality, and a globally celebrated guest experience. With properties in the world's most prestigious destinations, a Nobu Hotel represents the pinnacle of branded ultra-luxury. Aspire Hospitality led the feasibility study and operator selection process for this landmark project, providing the market analysis, financial projections, and strategic positioning that brought the Nobu brand to Sofia.

Nobu is one of the world's most recognized luxury lifestyle brands, synonymous with exceptional cuisine, design-forward hospitality, and a globally celebrated guest experience. With properties in the world's most prestigious destinations, a Nobu Hotel represents the pinnacle of branded ultra-luxury.

NŌMANTE & Aspire Hospitality led the feasibility study and operator selection process for this landmark project, providing the market analysis, financial projections, and strategic positioning that brought the Nobu brand to Sofia.